Whisky is in a very good place at the moment. Global demand is at a record high and traditional territories, such a Scotland, are working flat out to meet it. And all the indicators suggest the boom days won't end any time soon. Nor is it just whisky from traditional teritories,either. The whisky industry is benefitting from a demographic shift to wards new emerging middle classes across the planet, combined with a trend in the west of drinking less but better and seeking heritage and provance in what is consumed.